The firm for Personal

& Professional Growth

It’s time for meaningful, results-oriented professional development.

At Blue Zebra, our purpose is to guide our clients as they imagine, explore, and discover what they want to achieve and gain confidence by taking action.

Empowering Corporate Business Leaders to Flourish

We’re on a mission to empower corporate business leaders to flourish - to find their purpose, achieve influence, and make an impact in a way that feels true to who they are.

What could be possible, if you could create space to…


Transformative professional growth through

  • Executive Coaching

    For corporate leaders who lead with purpose looking to make an even greater impact by fully stepping into their leadership potential.

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  • Career Coaching

    For ambitious corporate business leaders across functional areas who want to navigate their professional lives, with intention.

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  • Sales Coaching

    For companies looking to empower their enterprise B2B sellers to achieve their fullest potential and build long-term value-add partnerships that drive growth.

    Learn more

Hello! I’m Diana Lagler, Founder of Blue Zebra

I’m a trusted corporate executive turned entrepreneur, sales and career coach, mentor and advisor, second-generation American, and DEI advocate.

Having spent more than two decades living and breathing enterprise B2B sales, brand & marketing at and with top brands in the financial services, tech, and consulting industries, I understand firsthand what it’s like to build and lead teams to deliver measurable results and best-in-class customer experiences.

Passionate about collaborating with corporate business professionals who want to grow, and who are committed to making it happen, I love helping my clients get to the core of their challenges and to problem solve.

  • Praise

    “Diana’s contributions have been extraordinary…her vast experience and keen strategic insights….a driving force in instilling confidence in our team members. I have witnessed her mentor, guide and empower our team to courageously approach client conversations.”

    - Managing Director, Global Digital Agency

  • Praise

    “Diana has a very good understanding of human nature and the business world; her experience is very well balanced. I never doubted that she was laser focused on helping me figure out what was best for me.”

    - Head of CX, Global IT Consulting Company

  • Praise

    “I have a traditional client service background and was not immediately comfortable moving to a more “sales” focused role. Diana showed me ways to go about conversations that felt organic and true to who I am, supported me in ways that allowed me to learn, yet was there to push me outside my comfort zone when I needed to be. Working with Diana gave me the confidence and skills that have allowed me to build genuine relationships and increase my overall performance.”

    - VP, Client Service Global Digital Agency

  • Praise

    “I had the pleasure of working with Diana … and walked away motivated, confident, and full of ideas. At the beginning of each session, we would establish clear goals to focus on, which helped drive an efficient and productive conversation. She perfectly balances professional insight with personal touch, allowing me to feel comfortable while pushing creativity and critical thinking. I would love to work with Diana again, and highly recommend her to anyone looking to elevate their selling thought process.”

    - Account Executive, Managed IT Services Company

  • Praise

    “I have been working with Diana for years and she has been a critical component of my inner circle as I navigate life’s challenges. What I love about Diana is that her insights are backed by both sharp business acumen and unique human centered perspectives. Every time I talk with Diana I leave with a deeper understanding of myself and a renewed spark to tackle that next goal. I’m so grateful that I found Diana and would recommend her to anyone looking for a coaching partner.”

    - President, International Business Consulting Company

  • Praise

    “Diana is a thoughtful, empathetic and nonjudgmental coach who is skilled in helping her clients achieve the best results that they seek when working with her. Diana helped me to uncover some of the most challenging blocks that I was experiencing both in my work life and at home in my marriage and in my parenting. Diana is a thoughtful listener and is incredibly insightful. She challenges her clients in the best possible way, and I am grateful to be a recipient of her coaching.”

    - Innovation Program Manager , North American Financial Services Company

  • Praise

    “Through my time with Diana, I have been able to better articulate and crystalize my long term goals. Additionally, I now feel well equipped to evaluate new opportunities and execute on the next steps to achieve my goals.”

    - VP Product Manager, Global Private Equity Company

Musings on Sales, Career & Life

Musings
You’re Ready for a Change: 3 Ways to Get Clear on What you Want in your Career
Top 6 Increasingly Important Traits in Executive Presence
3 Reasons every Enterprise B2B Salesperson needs a Coach

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