B2B SALES COACHING
Your mandate is growth.
You’ve invested in sales training, sales enablement tools, and consultants; conduct account planning, account reviews, and pipeline calls. Yet, nothing seems to move the needle enough.
You’re ready to change that.
You know that it’s time to do things differently.
Your client service and account management teams need to grow existing accounts. Your business development team needs to generate more top-of-funnel leads, rather than relying solely on marketing and channel partners. And, everyone needs to move opportunities through the funnel more intentionally.
You’re dedicated to empowering your sellers to reach their highest potential.
You’re committed to building a world-class portfolio of long-term clients through creative, win-win partnerships that deliver ongoing value.
You recognize that retaining your highest performing sellers, and supporting your highest potential sellers in their professional growth, is fundamental to near- and long-term success.
From improving networking and communication skills, to building stronger client relationships and negotiating better deals, and beyond, you want your team to grow and succeed.
But, you’re pulled in So. Many. Directions.
executive coaching for your sellers
What you need is an experienced, strategic enterprise B2B sales leader
A leader who can work with your sellers to instill confidence and cultivate motivation in a way that feels natural to who they are, and empower your sellers to take ownership of their professional development to achieve their fullest potential.
Our Approach to B2B Sales Coaching
An individualized and collaborative process that empowers sellers to set meaningful professional development goals and to work towards achieving them in a way that feels genuine to who they are.
Just as every client is unique, every client’s experience with coaching will be unique. Generally, we engage in the following types of activities during our coaching relationship:
ALIGN
Objectives
We will begin working together by aligning on the objective for our partnership, the process, and logistics, so that we may ensure we can hit the ground running, with a shared objective and clear expectations.
EXPLORE
Insights + Learnings
Sellers will be encouraged to think big and to imagine what’s possible. We may explore and discuss individual sellers’ values, motivations, and skills, definition of success, and personal north star, leveraging coaching tools and/or assessments as appropriate.
PLAN
Goals + Strategies
Sellers will work to identify their goals, and specific strategies and tactics to achieve them, in a way that feels true to who they are. Sellers will be encouraged to identify accountability systems available to them, and how they will leverage them.
ACTION
Implementation
There’s no better way to build confidence than by taking action. We may discuss actions taken (or not taken), challenges encountered and ways to overcome them, actions to start/stop/continue, and most importantly, we’ll celebrate successes!
WRAP-UP
reflection
We’ll conclude our sales coaching partnership by reflecting on the objective(s) set at the start of the engagement, the degree to which they have been achieved, growth experienced, and overall learnings.
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*a note on coaching
* The Explore-Plan-Action activities featured are illustrative, and typically done in sprints. Coaching is not a one-size-fits-all process. The client will set the priorities for our relationship and for each session, and we will use our time in the way that the client wishes to use it to help them move towards achieving their goal. Please schedule a consultation so we can meet to discuss your goals.
Re-energize your Sales Organization
You’re leading a sales organization at a high-growth company - and providing your sellers with the individualized support they need to grow professionally is non-negotiable.
Why hold back from exploring a new way to empower your sales team?
FAQ’s
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Think of sales coaching with Blue Zebra as “executive coaching for experienced sellers.”
My approach is to work with individual contributors in a collaborative way that empowers them to perform to their fullest potential, by leaning into their individual skills, interests, personalities, and values.
Depending on the goals and agenda set by the client, we may partner on things like developing a sales strategy, executing a sales strategy, mindset, communication, negotiations, contract structures, the list goes on.
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Absolutely! I work 1:1 with a limited number of individuals as clients each year, and many employers offer professional development stipends that employees can use for executive and career coaching. If you’re an individual contributor in an enterprise B2B sales role, and would like to explore working with me, I invite you to book a consultation.
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I work with companies committed to growth. My sweet spot is working with enterprise B2B technology, financial services, and professional services companies (e.g., digital agencies, analytics firms), including those that are publicly traded, privately held, and privately-equity backed.
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I typically work with high performing and high potential individual contributors in client facing roles, such as enterprise B2B sales roles that include, but are not limited to: business development, client service, account executive, and account management.
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Yes, I offer custom sales training to B2B companies. If you are interested in exploring how we could work together, I invite you to book a consultation.
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The most effective sales coaching partnerships are a minimum of 6 months long.
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I work with individual sellers on a wide range of objectives, including:
Mindset and cultivating self-awareness
Cultivating confidence and resilience
Executive presence
Having difficult conversations
Communicating, active listening and asking important questions
Growing existing accounts
Generating top of funnel leads
Elevating, building, & nurturing client relationships
Advancing opportunities through the sales cycle
Building personal brands in ways that feels natural to the individual seller
Preparing for milestone prospect & client meetings with intention
Building trust with prospects and clients
Transitioning to a new role and/or new company
The list goes on!
It’s always risky to try something new, but how risky is it not to?
You may be thinking, “Sales Coaching doesn’t offer a clear deliverable, training, or off-the-shelf curriculum that thousands of people have completed.”
You’re absolutely right. Just like Executive Coaching, our approach to Sales Coaching is individualized and collaborative.
That’s precisely why it can be so powerful.
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